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How Content Can Answer Unanticipated Questions
How can publishers answer questions that audiences may have, when they don’t always know what will interest people? This is not a trick question. To be agile, publishers need to plan for flexibility....
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Structuring Content through Timeboxing
Much of our lives is structured around time. When we think about time, we often think about events or schedules. When does something happen? Time provides structure for experience. In our lives...
View Article3 Tools to Set Tangible Goals for Content
How can writers know when content is good enough to satisfy users? Content quality should not be the subjective judgment of an individual writer, whose opinion may differ from other writers. Content...
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