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Learning from PDFs
PDFs don’t seem terribly interesting. Few people would say they love them, and more than a few would say they hate them. But PDFs can offer content strategists important insights into the needs of...
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Three Perspectives on Content Identity
If you put two things together side-by-side, what do they have in common? The answer depends on the point of view. Alternative viewpoints mold content identity differently. Designers of content...
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Content About Slices of Time
Calendars can rule our lives. Digital ones often seem to determine our choices, instead of reflecting our choices. Yet when structured appropriately, dates can be used in creative ways to enhance value...
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Humanizing Dates and Times
Content often relates to time in some way. How to present time most effectively involves design decisions. Previously I discussed why content designers should think in terms of slices of time rather...
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What is Content Design?
The growing interest in content design is a welcome development. Such interest recognizes that content decisions can’t be separated from the context in which the content will be used. Consideration...
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Designing Glanceable Content for Partial Attention
Captive audiences are the exception, not the norm. Audiences only rarely offer their undivided attention. How to design content for audiences who are only half paying attention is a growing challenge....
View ArticleShould Information be Data-Rich or Content-Rich?
One of the most challenging issues in online publishing is how to strike the right balance between content and data. Publishers of online information, as a matter of habit, tend to favor either a...
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How Content Can Answer Unanticipated Questions
How can publishers answer questions that audiences may have, when they don’t always know what will interest people? This is not a trick question. To be agile, publishers need to plan for flexibility....
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Structuring Content through Timeboxing
Much of our lives is structured around time. When we think about time, we often think about events or schedules. When does something happen? Time provides structure for experience. In our lives...
View Article3 Tools to Set Tangible Goals for Content
How can writers know when content is good enough to satisfy users? Content quality should not be the subjective judgment of an individual writer, whose opinion may differ from other writers. Content...
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