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Content experience: how to address emotional needs and motivations
In the digital world, experiences are largely derived from content. Audiences are not able size up the credibility of conversational partners in-the-flesh, or touch physical things to test their...
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Seven examples of content behavior design
Content behavior design promotes the discovery of content. It is different from information architecture, which is focused on global information organization and navigation, and on offering users...
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Content sources across the customer journey
Customers are always on the run, checking information, making evaluations, and tracking how well and quickly they are getting things done. This momentum — being always on and always moving — has...
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Getting our Content Ready for the Spoken Word
More of us are starting to talk to the Internet and listen to it, in lieu of tapping our screens and keyboards and reading its endless flow of words. We are changing our relationship with content. We...
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Learning from PDFs
PDFs don’t seem terribly interesting. Few people would say they love them, and more than a few would say they hate them. But PDFs can offer content strategists important insights into the needs of...
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Three Perspectives on Content Identity
If you put two things together side-by-side, what do they have in common? The answer depends on the point of view. Alternative viewpoints mold content identity differently. Designers of content...
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Content About Slices of Time
Calendars can rule our lives. Digital ones often seem to determine our choices, instead of reflecting our choices. Yet when structured appropriately, dates can be used in creative ways to enhance value...
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Humanizing Dates and Times
Content often relates to time in some way. How to present time most effectively involves design decisions. Previously I discussed why content designers should think in terms of slices of time rather...
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What is Content Design?
The growing interest in content design is a welcome development. Such interest recognizes that content decisions can’t be separated from the context in which the content will be used. Consideration...
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Designing Glanceable Content for Partial Attention
Captive audiences are the exception, not the norm. Audiences only rarely offer their undivided attention. How to design content for audiences who are only half paying attention is a growing challenge....
View ArticleClik here to view.
Seven examples of content behavior design
Content behavior design promotes the discovery of content. It is different from information architecture, which is focused on global information organization and navigation, and on offering users...
View ArticleClik here to view.
Content sources across the customer journey
Customers are always on the run, checking information, making evaluations, and tracking how well and quickly they are getting things done. This momentum — being always on and always moving — has...
View ArticleClik here to view.
Getting our Content Ready for the Spoken Word
More of us are starting to talk to the Internet and listen to it, in lieu of tapping our screens and keyboards and reading its endless flow of words. We are changing our relationship with content. We...
View ArticleClik here to view.
Learning from PDFs
PDFs don’t seem terribly interesting. Few people would say they love them, and more than a few would say they hate them. But PDFs can offer content strategists important insights into the needs of...
View ArticleClik here to view.
Three Perspectives on Content Identity
If you put two things together side-by-side, what do they have in common? The answer depends on the point of view. Alternative viewpoints mold content identity differently. Designers of content...
View ArticleClik here to view.
Content About Slices of Time
Calendars can rule our lives. Digital ones often seem to determine our choices, instead of reflecting our choices. Yet when structured appropriately, dates can be used in creative ways to enhance value...
View ArticleClik here to view.
Humanizing Dates and Times
Content often relates to time in some way. How to present time most effectively involves design decisions. Previously I discussed why content designers should think in terms of slices of time rather...
View ArticleClik here to view.
What is Content Design?
The growing interest in content design is a welcome development. Such interest recognizes that content decisions can’t be separated from the context in which the content will be used. Consideration...
View ArticleClik here to view.
Designing Glanceable Content for Partial Attention
Captive audiences are the exception, not the norm. Audiences only rarely offer their undivided attention. How to design content for audiences who are only half paying attention is a growing challenge....
View ArticleShould Information be Data-Rich or Content-Rich?
One of the most challenging issues in online publishing is how to strike the right balance between content and data. Publishers of online information, as a matter of habit, tend to favor either a...
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